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| 1 | Some aspects of using the digital footprint in education are described. The connection of this approach with the use of expert systems and Big Data technologies is shown. Current trends are described, and the risks and challenges of using digital technologies in education are outlined. It is shown that the role of society and government institutions will only increase. The important role of a priori algorithms and expert judgments in processing digital footprints is demonstrated. Finally, the authors argue that expectations about the prospects for using digital footprints to optimize management decisions in education must be tempered. They suggest focusing on developing digital culture, democratizing digital technologies, and the widespread acceptance of ethics in using Big Data. Ключевые слова: digital footprint, Big Data, education, digitization, digitalization, expert systems | 447 | ||||